Hashtags: How It All Started and How It Can Help Your Brand
In every social media platform, hashtags have been used a million of times, especially among those who are part of the micro-blogging community, such as Twitter. However, aside from that, even Instagram and Facebook have been utilizing hashtags as well.
The History of Hashtag: How It All Started
The original purpose of hashtags is for the online users to be able to discuss relevant issues and events. Hashtags arrange the keywords categorically in a sense that people would be able to easily find the topic that interests them and be able to take part in the conversation– wherever they are.
It was Chris Messina, who had the idea of using hashtags, and Twitter was the first social media platform where hashtags have been used.
His purpose was to gather online exchanges and discussions between the users through the help of a hashtag. Since then, the use of hashtags has spread across several social media sites across the Internet.
How to Use Hashtags to Get More Followers/Likes on Different Social Media Platforms
Brand Monitoring and Search
Monitoring a brand for online mentions is very important for those who want to gain likes and followers through social media. Hashtags are part of the comprehensive plan as it makes it easier to quickly find the conversations using the hashtags related to the brand. Aside from that, it’s also possible to search the hashtags of other industry leaders, related topics, and even competitors in order to have an idea of what other people might be saying about them.
Focus on Trending Topics
Trending topics are a great way to gain followers and likes in just a short amount of time. Thus, you have to keep a close eye on trending topics on popular platforms for social media and be able to effectively use this for your brand.
However, it’s also important to ensure that you won’t piggyback on a trending topic either, especially if it has nothing to do with your brand, and most especially, if it’s a sensitive topic.
As a rule of thumb, when it comes to using hashtags, it’s important to be very cautious about it because once it’s created, the person who created it won’t have full control of how it’s used.
One best example of this would be the “#McDStories,” where the hashtag campaign went awry. Despite the fact that the idea of having people share positive stories can be great, the stories can still be negative in nature, and that means the effects of the campaign can also be negative.
Bear in mind, not just fans and followers would be using the hashtag. Once it’s created, how it’s going to be used cannot be restricted. As a matter of fact, people could even use and come up with any hashtags they want. Thus, when creating a hashtag, choose wisely and you’d be able to avoid embarrassing results.
Events and Special Use
For those who are going to hold an event, then you’d definitely want to promote your brand any way you can. It doesn’t matter if it’s going to be a conference or online, a hashtag helps in creating a buzz surrounding the topic. That said, you should be setting up a hashtag related to the event and let all the attendees be aware of it. Make sure to publicize it, promote its usage, and utilize it yourself– during and after the event.
Hashtag Your Property
Think about it; how nice would it be if your blog readers, followers, and Facebook fans would be able to read and take part of a conversation connected to a hashtag? If these people arrived at your blog and notice a constantly changing field that features what people had to say about a hashtag topic, this can serve as another way to attract more and more people to get to know your brand.
Avoid Overloading Your Hashtag
Lastly, it’s never a good idea to pack your posts or tweets with a lot of hashtags– as a rule of thumb, two is enough. Some social media users get annoyed seeing a lot of hashtags in a post. Even if it’s just “microblogging,” and 140 characters in length, treat it as a form of content. You have an end reader and your followers won’t be retweeting a post that’s just filled with hashtags that don’t even make any sense.