Use Instagram filters to make your posts more visually appealing
Social media has revolutionized the way people socialize. People need not to be face to face to socialize. Twitter, Facebook and Instagram are some of the social networking sites that have millions of people all over the globe signed up. The popular saying that the world has become a global village is now evident. Initially only young people, under 35, embraced social media but that trend has changed as older people have joined the bandwagon. Instagram is meant for sharing photos and videos and has gained tremendous following since it was founded.
Instagram currently has over 500 million followers and the number is increasing each day. The Facebook owned social networking site is definitely going to surpass other social media platforms in terms of active users. The rise in the number of users is attributed to the huge popularity it is gaining nowadays and the fact that it is becoming more appealing to the older generation. It has also become a crucial tool for marketing. Entrepreneurs in the creative industry are the ones who can really use Instagram to their advantage though it has proved important to business persons in other industries as well.
It is important to have a digital marketing strategy which will help you use Instagram to build your brand and reach the targeted audience. Instagram is currently the fastest growing social media platform which means you can easily connect with customers if you decided to use Instagram filters to make your posts more visually appealing. When you post a photo on Instagram you always want it to stand-out, getting many likes and subsequently getting you more followers. Posting it after you have just taken it won’t impress people as much as you expect. Instagram filters are available to help you make your photos more attractive.
If you wish to edit your posts before posting them there are a number of filters that can be used to make them better. Lark is one of the filters. Lark is mostly used for photos of the landscape as it brings out the colors really well. Reyes saturates the photo while also making it bright, giving it the look of an old photo. Juno makes red and orange colors intense such that objects or people in those colors are more visible. Ludwig gives the colors the contrast needed. Brighter colors become brighter while those that are dark become darker. All these filters are meant to help Instagram users make the most out of their posts. It is meant to make them unique considering the fact that millions of photos/videos are posted each day on Instagram.
The question you might be asking yourself now is how these Instagram filters to gain more likes and followers. Having a huge following on Instagram is an added advantage that you need to put in your digital marketing strategy. A team from Yahoo Labs and Georgia Tech did a research on these filters and found that photos that were filtered had 21% more chances of being viewed. Users were also 45% more likely to comment on filtered photos. If you want to post outdoor images then the best filter you can use in Valencia. A research on Instagram pictures has revealed that nature photos receive the most likes so it is important that you take a photo of your products outdoors where nature is prominent. Trees, hills, gardens and lawns brighten the photo and give it a classic look.
Normal is another Instagram filter that will get you the many likes that you always crave for. Normal means that you don’t apply any effect on the photo. Some photos are better if they remain just the way they are. Selfies are some of the photos where you are to apply Normal. Clarendon brings out the colors in the image. The colors are made prominent, with dark areas made darker and light areas made lighter. Pictures that do well with this effect are those which are taken either during sunrise or during sunset. Skyline brightens the photos. This best works for photos of small objects like foodstuffs.
Amaro is a filter which makes the middle part of the picture brighter. Horizon photos are the best to apply this effect. Lo-fi adds shadows to your photos making them more appealing to Instagram users. There are many other ways that you can gain Instagram followers using your filtered photos. First is consistency. You have to let your fans/followers know when to expect your posts. If you have decided to post daily then do it daily. If it is on certain days of the week then stick to the schedule. Most Instagram users log in daily so they are likely to get exposed to the products you are selling through your habit of posting consistently. This is also a sure way of gaining new followers each day.
Hashtags are an important part of Instagram posts. It may sound surprising but hashatags have the power of attracting likes and followers. Be creative and look for interesting hashtags which will make Instagram users double tap on the photo once they set their eyes on it. Look for hashtags which are unique. Do not go for common words which have probably been used by millions of people on the posts. Interacting with your audience is also going to earn you loyal followers on Instagram. When they comment on the photo acknowledge and let them feel that it matters to you. Last but not least take good photos. Filters are not going to help a lot if the photos are of low quality.
Digital marketing in this era is the goldmine. Use it well and you are going to make your brand global. The heavy presence of people on social media platforms only makes this type of marketing better and easier. Instagram has millions of followers all over the world, with new ones signing up each day. With all the filters available, you can make your good photos even better and take your business to the next level up.